Introducing, SEO Research Tools
Doing searches like this raw on a search engine can be extremely inaccurate. Google (and other search engines) tend to skew their numbers and make them exaggerated. It’s a known fact. It also is a time-consuming ordeal. There is more to keyword research than just finding all the results, which equate to competition you would be facing if you used the keyword in your content.
In the final page of this tutorial I’m going to introduce you to a keyword research tool called Jaaxy. This tool is well-known to be the best, most accurate tool there is available!
Before I we get into the details about Jaaxy, I would like to go over a few brief details about this business of doing keyword research and some of the tools that are used to do the different aspects of this.
seo keyword research tool
First, we have keyword tracking. This mostly refers to downloadable programs that helped users determine the ranking quality of keywords plugged into them.
More modern counterparts to these older programs are Google’s Traffic Estimator Tool, which is useful for Pay-Per-Click (PPC), and in particular, Google Adwords, which is beyond the scope of this article. In short however, the tool helps those who bid on keywords based on the PPC rates in which the keywords are searched on a monthly basis and competition that comes with them. Bids depend on the quality of these protocols. Shown on the right is an actual page display of this tool.
There are actual keyword tracking tools around that are standalone, downloadable products, but most of these are dated and no longer used by most people other than those who have no idea what SEO is. If you do run into any of these, don’t be tempted to purchase them. They are a waste of money and time, and are obsolete!
Again, these type of tools were often standalone, downloadable or online computer programs that did one task – generate different possible keyword combinations. For example, we have the phrase, “train my dog.” The software simply finds every possible combination and order the set of words you entered will have. It also generates selections with one or more of the words omitted. Depending on the number of words in the keyphrase, the output can be quite large.
The tool would come up with a list of 15 possibilities,
Note that “train” here doesn’t refer only to instruction, but to a locomotive with boxcars attached. This was the purpose of having such a tool and it could be useful at times. It will readily show you other possibilities you might not have thought of. It also comes up with gibberish from which you would have to pore through. You don’t find these tools around very much anymore. Today’s modern keyword tools resort to actual search terms, as we will see ahead and makes these older tools obsolete.
Otherwise, any tool that will generate a list of keywords related to an entered keyword or keyphrase is technically a keyword generator, though the more common term used today is a “keyword research tool.” Today, these tools do much, much more and are far more sophisticated than the earlier counterparts, which were often limited and relegated to doing a single task.
The best keyword research tools, which are much more than keyword generators. The best ones, which are very few in number, will perform keyword research, determine competition, site rank and SEO analysis. The top ones will even help you find affiliate products to promote and tell you if the domain for your chosen keyword is available! Shown below is a screenshot of such a suite of tools, called “Jaaxy.”
Note that there are other columns on the right that are not shown. One of these is the domain availability column which will show you, at a glance, which keywords in the list have domains that are not already taken. The link in the row for that column takes you directly to a domain registrar, where you can purchase the domain. It even shows you which TLDs (the com, net, org) is available for that keyword!
My absolute favourite tool is Jaaxy and the next and final page of this tutorial will introduce you to the tool and why I rate it the best out there! In that page, I will go over what the tool does, its features and benefits, and why many of the programs you can get today are not necessary.
Google & Bing
Both of these major search engines have their own suite of tools used in search engine optimization (SEO) however, these are specialized and output data relevant only to that search engine. Google’s tools output data relevant to Google, and Bing’s Bing.
Google has a keyword research tool, which is free, but you have to keep signing into it to use it. Also, it’s made and intended for those who use Google Adwords (mentioned above.)
Both Google and Bing have their own analysis tools and other webmaster tools which are highly useful in showing everything you’d ever need in your websites’ performance. Yahoo has them too, but this major search engine’s suite is powered by Bing.
These are NOT keyword research tools, but I mentioned them here because they are tools you will want to have in your campaigns, they are related to your on-page SEO, and they are free to use!
I must iterate that there’s more to keyword research than just narrowing down all the results (which would be competition.) There’s also how many times the keyword is actually searched by folks looking for that Amazon Kindle! That’s really important. Now THIS number you want as HIGH as you can get it, with the lowest possible search results you can get (ideally less than about 250 results more or less.) Keyword searches are calibrated by the month. Search engines have these numbers available for those who do keyword research. There’s also the Quoted Search Results (QSR) which we will get into later.
Okay, Let’s Look at Jaaxy…
I’m going to input an application on the next page of this tutorial. It will look like the image below. You can click on this image to move to the next page or click the link below that.
Let’s play with the same keywords I already showed you above and let’s see what we can do with them. There’s enough on this page now, so we will move forward to Page 3 of this Tutorial