AZ Formula Review – Product Overview

Product Name: “AZ Formula”

Owner(s): Steven Cook, CEO & Founder

Price: The advertised price is $47. However, just below the Getting Started button on the website, there is a small line that reads, Become a AZ Formula Member Today Only $37. According to a JV data page for this product, the User is presented with a series of up-sells after the purchase.

Website: azformula.com

What’s This Product All About?

Unfortunately, there is very little to go on inside of the sales video.  My best guess is that this is some sort of software, either desktop or online software that acts as a tool to increase sales for those promoting products on Amazon through their Associates Account (which is Amazon’s affiliate program.)  This is the only information that can be derived with a hint of certainty from the advertising campaign for this product.

Who the Heck Is Steven Cook?

I have not been able to find any information in an extensive search on the Internet for this person.  There isn’t a single thing that comes up that closely resembles this individual nor anything said of him in the product’s sales video.  I tried looking up the image but came to another dead-end there.  The image seems to have originated from one or more online stock image repositories that offers this particular portrait, which in full, is this individual standing against a wall.  The image has been used by dentist’s offices and who knows what…

That’s all the information I can come up with about AZ Formula and its founder.  Apparently the real information is intended not to be known.

Let’s now take a look at the next available thing we have – the product’s  sales video.  Most of this review will be devoted to this…

An Analysis of the Sales Video

For those who know what to look for in advertising, a lot can be said about the product itself.  Though this isn’t true in every single case, red flags in advertising can be a very determining factor about the product.  Some signs of a faulty product or service can be readily seen the use of logical fallacies and an excessive use of other types of subtle but coercive persuasion.

In simple terms, this is false and misleading advertising.

The advertising for AZ Formula closely follows popular methodologies used for inferior and downright scam products.

Flaunting of Wealth

Very often, this kind of persuasion is used.  The use of eye candy through the flashing of wealth excites the emotion in a number of ways.  This is a logical fallacy, the fallacy of emotional appeal which is often used in advertising. There surely is a fair share of this in every way, as the consumer sees, reads and hears it as s/he follows along.

The presence of information about wealthy in an advertisement doesn’t always mean the product is bad, but the practice of using it is commonly used by fraudulent marketers because it excites emotion in buyers. More on this later. The screenshot above, indicates that the motive for inserting the imagery shown below is, to excite emotional appeal in buyers for this product.

Unreasonable Expectations

These are outlandish claims within the advertising.  In this case, there’s fantastic amounts of income that is said could or will (both used in this video) result from the use of the product within a short period of time. There are claims that immediate results will occur upon setting up the product. These claims are also coupled with such ease that there is little to no effort required of the user.  (More on this in the next sub heading.).  The advertiser has made sure this is done by “doing it correctly” and and according to instructions.

No Work

Most people want things to be easy and simple, and will settle for having things done for them.  This is human nature,

Entire franchises have been founded upon this tenet.  Some of these are known as a Silver Bullet and The Big Red Easy Button.  Very often a simple three-step process is presented.  This lures people in because it’s easy and effortless.

Advertisers know this and it’s used everywhere in campaigns.  It is a form of assurance about a product or service and when used in fraudulent advertising, it leaves the user bewildered, frustrated and downright angry.

This sales video is riddled with this prmise.

Testimonials

When we research products and services that we find, we like to see how others have experienced them.  We believe in them because they’re supposed to represent customers’ use of the product and what they think of it.  It helps us with our buying decisions.

What if the tings that are said in the testimonials are not true?  They misrepresent the product or even worse, they’re from folks who have never used the product!

This is exactly what happens here in the testimonials found in the advert.  I have found two out of the five folks on there giving false testimonies.  This leads me to believe the tall of them ar bogus.

They’re actors from the well-known Fiverr.com, where folks hire themselves out to be spokespersons gigs for all kinds of applications.

This includes real-looking testimonials for folks who need them for their advertising. Fraudulent marketing includes the use of actors who pose as folks who have been exposed to the product or service!  They’re lies!  Check below!

Scarcity

If you’ve got an inferior product, or something that is complete junk, there’s two things you can do in your advertising to get out there and make boatloads of money, though this is as unethical as it gets…

Already using the appeal to emotion, unscrupulous marketers resort to having as little to say about the product as they can (called selling the sizzle without the steak) and then creating a sense of urgency in the consumer.  There are a number of ways this is done…

• Sales
• Time limits
• Expiry
• Shortness in supply
• Limited seating/slots
• …and others…

In the rags-to-riches story in this advert, there’s an apparent reason why the product is in short demand.  Other apparently controlling entities have found out about this product and they have been angered by it, as if these folks could shut the system down, therefore, only a very few will be allowed in. Several times, the viewer is told to move quickly because the video might be taken down at any time.  Scarcity is outright used to invoke fear and urgency into folks who think they are looking at the deal of a lifetime and this breaks down the consumer’s ability to think rationally about the transaction before purchasing.

Rags-to-riches stories found in videos like this is extremely common in fraudulent advertising.  They’re there for good reason – they seduce rationality and invoke emotionalism  The story is a pack of lies as I will show you below…

Assurance

Assurance is another tool used by marketers, and though there are times when such tools are needed.  However, assurance is also used as a ploy to amplify trust and diminish skepticism.

There’s two ways assurance is used in this advertisement, and is often used by fraudulent marketers in attempts to mask true intent:

The so-called narrator, Steven Cook takes a stand against the Internet marketing gurus and big-shots who show little remorse for the fraudulent crimes they commit.  He’s taking a stand against this and is downright angry about it.  This leads to the next way…

He’s right there for the small-time entrepreneurs out there trying to make their businesses go and his conscience can’t let him sleep nights.  This drives Mr. Cook to play out some altruism upon the “lucky” few whom he can take in under his wing.

These, and other forms of assurance are commonly used in false advertising of this type.

Finally!  Some Clues as to What This Product Is!

Intermingled with the It’s all done and set up for you spiel, Mr. Cook begins talking about online business sales and how they have overtaken conventional brick-and-mortar counterpart.  He brings up some statistics.  I have not checked these.  They may be true and they may be some more false information.

We also find, in one of the images shown of three statements, that the headers are Amazon’s.  Very likely the product is some sort of hack that helps boost sales in Amazon.  Cook asks how inventory can be managed, what to sell, etc.  Evidently this is what’s involved.

Is all this leading up to a product that is actually capable of making the fantastic earnings claims that are riddled throughout the sales video?  Let’s look at the next item…

The Down-Sell Sequence

This is where advertisers build perceived value.  This is done as a sort of shock to get folks to believe something is more valuable than it really is.  By now, this sales video has a lot of people hooked.  With what’s been discussed so far about AZ Formula’s advertising campaign, there is little to wonder why this would be so.

The above are powerful tools and fraudulent marketers cram adverts like this full of fallacy and junk.

If you were to literally remove the coercive persuasion, including the appeal to emotion, the rags-to-riches story, bogus testimonials, flaunting of wealth, and the lies, you would have less than a minute of stuff that even remotely has value to it.

Often used, and should raise a red flag, is the stepping down process just before the final call to action I call, the Down-Sell Sequence. This a version of the late-night infomercials, the “But Wait! order now and we will send you two pieces of this junk!” that puts a calming effect on prospective buyers.

Here, the price gets dropped from the ridiculously-high amount to the deal of the century – the famous $47!

Call to Action

In the AZ Formula case here, we have the typical call to action with embedded reminders of everything discussed in the video, telling the consumer what to do next.

A Call to Action within the body of the ad can also be there to get the viewer to do something that will likely get increase the likelihood that the person sways toward the closing of the sale. This tactic is used by nearly all experienced advertisers.

I have not gone any further with this.  This advert says enough about what to expect.  the lies alone found inside makes me write a great-big red SCAM across the product, even though it may work.

Now for the Frosting on the Cake…

This is very short and sweet.  Remember the 10 lucky individuals who are being admitted to this highly-exclusive program?  Let’s take a look at one more item here and let you decide whether or not you should let Mr. Cook get your emotions spun up or take a look at this one more fact and let your intellect guide you the right way here…

A picture is worth a thousand words, and I have already written more text here that might make some folks weary.  If only 10 souls are being admitted, than why is the following?

What you are looking at, are some of the joint-venture stats for this product. These stats contain several pages of data and graphs that tell the affiliate marker how the campaign is performing. Shown here is the header of the data belonging to AZ Formula. The line of text tells the most basic details about this product. Please consider the following…

First of all, there are marketplaces where affiliate marketers (folks who promote products and services on the Internet for businesses.) and vendors (the businesses that offer affiliate programs for the affiliates) meet up and do business with each other.  The marketplaces are called affiliate networks and serve as a brokerage for the two groups.

Clickbank is one of these and AZ Formula is being hosted there as of this writing. The product has just launched within the last day or two.

What makes the advertising we have looked at so misleading beyond anything else is the fact that there are thousands (very possibly tens of thousands) of affiliate marketers promoting this product.  There are millions of emails going out to inboxes across the globe.

Ten Lucky Ones?  Who in the heck could those be?

We do get another vital piece of information about this product – It contains up-sells.  In other words, you will pay the $

My Recommend…

Content goes here.

The name SiteRubix, has recently been dropped from the Wealthy Affiliate website builder for which it has historically known for.  This was done in May, 2018, as part of the Platform simplification process.  It is still very well known as SiteRubix all over the Internet.

The outstanding quality that the suite has been has not been compromised in any way in fact, simply gets better as Wealthy Affiliate’s team works in the background.

So, what is Siterubix about? Here’s a brief run-down on the components that make up this powerful suite…

Site Manager

You manage your websites, domains and hosting through the Site Manager.  This is also where you access Site Health, the on-board website analyzer.

Site Health

There are any number of ways your website may be suffering.  Many of these issues can be fixed by simply dong things on it you should be doing anyway.  Are you putting out enough content on it regularly?  Are you getting any responses in the comments area from people who find your website?  Sometimes, because you may not have enough rank, your content doesn’t get found.  You can get the boost you need to get things rolling.  Replying to your comments is a must!  Are you doing this?  Plugins you are using may be old and dilapidated. Does your website have trust?  Do you need feedback to help you define problems on it you may not see?

These are the kind of things Site Health tracks on each of your websites hosted at Wealthy Affiliate.  It covers these eight areas of concern:

• Publishing Freuency
• Publishing Quality
• Visitor Engagement (Comments)
• Your Engagement
• Plugins
• Site Trust
• Google Ranked
• Website Feedback

Note that there are links for two of these items that will take you to new levels in these needs!

Site Builder

All websites created in Wealthy Affiliate are based on WordPress installations.  WordPress is one of several content management systems [CMS] currently available on the Internet.  WordPress comes in two flavours, a blogging platform and a regular website for use with paid domains and hosting.  Both services, in and of themselves, are free.

The website building application at Wealthy Affiliate takes the legwork out of manually uploading and installing the hosting version of the WordPress installation package.

The application asks for vital information about the proposed website, the title and name of the website, whether this is for the free registration (WA’s domain with your title (yourname.siterubix.com) or paid registration (yourname.com.) It then asks which WordPress theme you would like to use.  Starter Members get 60 choices.  Premium Members get thousands.

Once you input the information in the very simple application, it sets up the website for you.  The process takes seconds.

Site Domains

Wealthy Affiliate introduced its own domain registrations recently, allowing integration with Jaaxy, Kyle & Carson’s famous keyword, niche and search research tool.  The domain registration process is similar to most any other but affords the convenience for members to do this in-house, and it’s competitively priced.

Wealthy Affiliate has also provided in-house hosting for members.  The hosting itself is free and allows up to 50 total domains on the server. 25 of these paid domain registration and 25, free domains.  Subdomains are unlimited and can be applied to any paid domain.

Hosting at Wealthy Affiliate provides far better services than at any commercial paid service.  This includes Site Health, free domain protection and SSL (domain encryption service) which come at a premium cost at other providers.  Hosting is also done very differently thatn other providers in that they do not cram their servers full!  Down time is eceptionally rare and the services are powered by the renowned Amazon Web Services.

Site Content

Wealthy Affiliate also has an in-house content creation interface that improves upon doing this work within your WordPress website’s back office.

The value of using this interface provides a What You See Is What You Get (WYSIWYG) view, plus the interface is interconnected with Pixoby, the famous free-to-use image outlet website.  This ensures the use of images on web pages that could get you into copyright issues.

One of my favourite items found in Site Content is the writing goal-setting feature.  Here you set up a monthly goal for example of how many words you would like write and how many articles you would like to publish by the end of that month.  Of course, this is an example.  You can set your goal to how little or long a time you would like.

The program also keeps track of your total writing stats, displays everything in a neat graphical fashion and has, not only a spell-checker but a grammar-checker as well!

The program also auto-saves your work when you are working on it, to prevent loss.  Like WordPress itself, the program automatically saves the article as revisions. You can save your article-in-progress or you can publish it.  Once you publish it, any further work to it must be done on WordPress.

Site Comments

This is an outstanding way to get comments on your pages and posts after they have been published! This program acts as a broker as it connects folks needing comments with people who are willing to write them.

Wealthy Affiliate has it’s own currency which members can use to request comments, at a cost of two credits per comment (a $1 value) and members who will write them which earns them one credit. (a $0.50 value.)

The rules are simple.  Those who write the comments are to read the article and provide a quallty comment relevant to the comment.  The comment should not include anything about the website design or the author of the website themselves, just the comment.  The author of the website is allowed to accept or reject comments depending on their quality and what they say.

The system is a pay-it-forward way to help fellow members get Google and audience trust and helps with SEO as well.  This is an extremely valuable system within Wealthy Affiliate

Site Feedback

One of the tenets of Wealthy Affiliate is members helping members build their websites, hence their businesses.  One of these ways has always been getting feedback about something related to their websites by others.  This provides a healthy way to optimize the human aesthetics of a web page, blog post, how the website is formatted, colours, images, all of these kinds of things.

This of course has always been done on Wealthy Affiliate but the introduction of the Site Feedback helps get much more professional feedback on websites through the credit system. It give members a way to earn credits and be able to provide a very needed service!

Getting feedback for your website is very important because there may be elements on it that actually drives people who find it away and getting the feedback provides a way to prevent this from happening, or stop it if it is already happening.

Site Support

Are you having problems with your website?  Can’t get into the back office?  Something is missing? The site suddenly will not come up online?  There are 1001 ways a website can misbehave.  Sometimes it is we, who get into the back office and botch up something that breaks the website.

This is where Site Support comes in. The team at Site Support has the tools and expertise to get your website back up and running.  If you are locked out, they will get you back in.  Site Support is a 24/7/365 service.  You have a problem, it doesn’t matter what time or even if it’s a holiday.  It will get fixed.  The average response time for this outstanding level of support at Wealthy Affiliate is 5 minutes!

Final Thoughts

When it comes to websites, Wealthy Affiliate has you covered.  The owners, Kyle & Carson has always had their top priority with the Wealthy Affiliate community fixated upon providing the very best services and experience for each and every member on the Platform.

Wealthy Affiliate insists upon the white-hat, pay-it-forward approach to marketing on the Internet and it teaches its members to do the same.  The website-building area of Wealthy Affiliate is no different.  The results you see today come from years of careful work put into it.

If you would like to find out more about Wealthy Affiliate, what it has to offer, and what makes it so unique, please check out my Wealthy Affiliate Review.

It’s in the Training, the Community and the Mindset.  Is there any training online that you can get that will indeed teach you what it takes to be successful, to be able to make a positive mark in humanity and truly make a living?  Is there a community out there that makes up a herd going in the right direction?  Does a mindset exist that goes outside the box of consumerism and employment? YES, there is. Wealthy Affiliate is the place!

But, can you really make money at Wealthy Affiliate?

Getting Your Business Rolling

In all of the courses presented at Wealthy Affiliate, not to mention the very mind set of the community as a whole, the humming of busy activity found on the Platform every day, the live classes held every Friday night, the same goes – Get up, get going and get your show on the road.

The first thing Wealthy Affiliate teaches is taking action and putting away the things that cause distraction.  You are taught how to be responsible through example and word at Wealthy Affiliate.  Your passions are no longer just a hobby, they’re your business.  Choose your best one and go with it!  This is called a niche.  If this is too broad, what you have is an industry.  You are taught how to break this down until you finally reach a manageable sector of your chosen topic.  You can always expand on this later.  A niche website can easily be converted to an authority website!

Let’s go!

Building Your Website

Wealthy Affiliate, from the start, has attempted to take the website-building out of the way and making way for content creation – where the money is made!  At a time, when many were still hand-coding their websites (an extremely time-consuming process or expensive if you had someone qualified do that for you, Kyle & Carson came up with a website builder that came with the major elements of a website modularization.

The Header, the content area, the sidebar and the footer, and other elements.  With these elements you built a website in about a half-hour’s time and decorated it.  Then you added the content to it.  Having used this website builder myself, I never built one with it with more than one page, but it could have been possible, and in fact probably was, because you could do that anyway hand-coding.

Today, with WordPress and an outstanding suite of tools that exists at Wealthy Affiliate today, you can have your core website up in seconds!

This is the ultimate in taking time consumption away from the mechanics of website-building, at its best!

Keywords, Content and SEO

We get down to the nitty-gritty – populating that website with content that is aesthetic, and content that, not only makes sense, but is professional, looks like any well-crafted magazine and a website that the search engines love!

Wealthy Affiliate teaches you how to work with keywords, what to do, what not to do and to do your keywords just as the search engines would like to see them.  You learn what works, what doesn’t and you will recognize that you’re at an advantage because most affiliate marketers out there are still in the dark ages whilst you are on your way to MARS!

The SEO spectrum is seriously misunderstood by affiliate marketers who are still trying to follow advice from the still, ever present, mixed-up and contradictory information out there that comes from out-dated methods that used to work but no longer do.  At Wealthy Affiliate, with its instruction and community, all influence by two owners and many other high-standing highly successful members who know what they are doing and are always on the front-lines of web technology!

With Wealthy Affiliate to stand upon, you come out on top.  The many, many success stories that have come out of Wealthy Affiliate is never-testimony of Wealthy Affiliate’s legacy in the online marketing world!

Social Media and Knowing Your Audience

The owners know social media and audiences.  How do you learn about your audience? What makes people tick? How do you approach your referrals and make them feel welcome and not fish on a baited hook?

Unlike most online marketers out there today, you learn the value of paying-it-forward.  What is that?

You lay it all out on the table.  You are honest with your audience and you give them everything they need to succeed themselves.  You know that in the wake of success, you must be a servant.  The term, serve is not a cuss word and something to frown upon. You take the time to see to the best of your audience’s experience.  This is what made Google into the powerhouse that it is today.  This is why Amazon is the empire that it is today.  This is why Wealthy Affiliate and it’s community is world-renowned as it is today!

You won’t use social media, like Facebook like most people do.  Instead, places like this become a tool to you and a platform where you show others something ideally legitimate.  It’s not about stupid videos, joking and endless entertainment that goes on in a place like Facebook, it’s a place where you can also teach.  This is paying it forward.  This is one of the ways you learn how to lay it all out.  There are no guarded secrets here.  That’s a thing that belongs in the Middle Ages!

Scaling Success with an Entrepreneurial Mind Set

Above all, you will enter the realms of the entrepreneur’s mind.  Wealthy Affiliate is all about entrepreneurship at its core.  Most places you go to learn, the entrepreneurs that started the school are out of sight and out of your mind.  You don’t ever know they exist.  You never see them.

Not so at Wealthy Affiliate.  Kyle & Carson and literallythousands of highly successful Internet marketers fill the halls of Wealthy Affiliate.  Entrepreneurship is the very essence of what you find at Wealthy Affiliate.  Not only do you see this, you are encouraged to take on this mind set.  It is intended that you do.  You, yourself, are encouraged to pass this on.  It’s what captivates the new comers.  It’s what gains trust from your audience and customers.

This mindset is the success-scaling element that makes ordinary people go above the ranks, out of the box of the ordiary and into realms above and beyond.  The proof is in the pudding!

Conclusion

The Proof is in the success stories from Wealthy Affiliate.  Join the Starter Membership yourself.  Go inside and the very first thing you see in front of you is the newsfeed in front of you.  Scroll down until you find the latest set of notifications under a heading called, Success Is Happening at Wealthy Affiliate.  Whilst you are at it, check out this newsfeed.  It’s literally filled with things you never thought possible.  There are too many items on there to list.  You just have to see for yourself!

See my  Wealthy Affiliate Review.  at the bottom is my affiliate link.  I don’t have it here because the search engines don’t like to see websites with plastered with affiliate links.  Would you have known this?  Probably not.  Most people don’t know and it’s something that is taught at Wealthy Affiliate.  I might make this a challenge to you but instead, I invite you to do what I ask.  It might very well change your life.  Click here or the banner just below.  You will be glad you did.  Look for those success stories.  They’re there.  They’re always there and are always current.

Thanks for reading!

Daniel Euergetes

 

 

 

 

The Internet has been said to be a house of smoke and mirrors.  This is very true, but you can dissipate the smoke and not look into mirrors with a little bit of knowledge.

Are you willing to spend a few minutes on this post? It entails watching a video or two and the rest is a bit of reading and veiwing some images.  The material I am about to show you here is from actual campaigns that were run a few years ago.  I did reviews on them and these are on this website.  I’m going to show you the most vital argument you can win anytime! How can you tell you are being scammed?

Let me show you…

Yes, You Can!

There’s no doubt that, when armed with the right knowledge, you certainly can spot bad offers before you even see the product or pull out your wallet. Let’s take a quick look at a now-defunct digital online product called EZ Cash Creator. The video is a short clip of one of the testimonials in this product’s sales video.  It does not constitute the entirety of the original video, just a clip from it.

What did you think about this testimonial?  Did you find it somewhat convincing?  If you were veiwing this in its context, might you have taken this as something to be trusted?  Now, look at the following image…

That’s right.  There’s the same clown you saw in the video and guess what?  The video you saw was a fake testimonial  It, along with a few others, were actually used in the marketing campaign for this product.

Now, take a look at this…

This was the domain name used for the product.  These snakes made so much money on this that the domain has become incredibly expensive!  Like literally millions of other campaigns like this, these pirates created it, put it out there through an affiliate network out of China (Clicksure,) ran the promotion and with an army of affiliates, made a killing, duping everybody who were fooled by its advertising.  When they made the money, they took it down. This takes us to the next point…

How Unscrupulous Marketers Draw You In

The advertising industry knows every trick in the book, down to an exact science.  This is beyond the scope of this little article, but in a nutshell, effective marketing is designed to bypass your intellect, your cognative thinking mind, and enter in through your emotions.  This constitutes a whole array of logical fallacies that are effectively used to manipulate people through sales psychology.

You get this from all directions, from the media and it all seems so innocent and harmless.  The most common ploy used is the appeal to emotion, a logical fallacy.

My point is, the advertisement is the first place to look, with a critical mind, because this is the front line of what takes you in. Note that there is always the element of an appeal to emotion is the most basic of human communication, however, it can be used against you without your knowledge and stick you with a scam!  The next video is 12 minutes long.  I need you to watch it and then let’s take it apart.  This video was quite convicing and has pulled in millions in revenue for the scam that it was!

The following is from another online scan entitled, Affiliate Millionaire Club.  This was an offer hosted by Clicksure (see above.)  The product has since been discontinued and is now being offered again with improved, advertising and some of the more obvious tactics removed.  The lies, fake testimonials (including one from the actor shown above) and obscurities about the actual product stil exist.

Here’s what to look for…

Tell-Tale Signs Something Is Not Right

Rather than take the time to upload the current sales video and have it processed, I’m going to use the original one here.  This will save me time and I will provide screenshots of the current version in this section.

Flaunting of Wealth

Usually, the first thing that comes down is the fantastic wealth of the supposed owner of this product.  the person might be wealthy, but this wealth didn’t come from the product being advertised but the sales from the scam products themselves.  Flaunting of wealth, be it expensive cars, mansions, flashing of money, etc as a pervading theme in the advertising is a dead-sure giveaway that you should leave the page!

Hollywood-Style Presentation

You may seem well at home with this, but in an advertisement for a supposedly legitimate product, this is a bad sign.  Hollywood knows how to get to the audience through emotion.  It’s what makes the movie industry so massive.  The dramatic music and hyped-up talk in these video ads are geared to slide on past your intellect.  The fake testimonials present, not only actors, but poor acting at best!

You Don’t Get to See the Product

Pay attention to this!  Showing the product itself appeals to the intellect.  This is not the objective of the campaign, so that’s left out.  What you get is the Sizzle, not the steak! In both versions of Affiliate Millionaire Club, all is known is that you get an affiliate website already up and running. In reality, you get website-building software that creates cookie-cutter websites that the search engines hate. You get bare minimum instructions on how to do this, and no – you pay $47 for this rubbish and where’s the $1,200-per-day income you’re supposed to be getting? It’s not there. The Internet is teeming with negative reviews and complaints and there’s good reason why you are not shown the product nor how it works!

Fantastic Claims

Consider the following screenshots from the newer sales video…

In v. 02 of this product, the advertising does what the previous didn’t – It claims to have set up an affiliate website already for you, even as you are watching the video!  Throughout the video, it goes back to the “stats” of that website to show you what you are already making within the time of the video and then proposes the question, “If you’ve already made this much, imagine what it will be in 24 hour’s time!” Fantastic claims in an advertisement are as divers as the products themselves. Consider the next few images as pictures are worth a thousand words…

Incoming Wealth Is Instant!

Most people know this as a Get-Rich-Quck offer.  This is fake but it is astounding how many people fall for this! No ideal situation comes from low cost, free, or little effort put into them!  Watch out for the glitter, glamour, money falling out of the sky or bursting out of the computer monitor.  It doesn’t happen!

Little/No Work On Your Part, We Do It All for You!

When it comes to effort being put into something, most people tend to shrink from the work involved, It goes without saying that the proposal that you won’t have to lift a finger, or at best, check your stats or click your mouse two or three times, and that the work has/will be done for you, is meant to pull you in on these premises. Anything worthwhile requires work and expense.  This goes for a business, and even more so!

But Wait!

You’ve seen this in infomercials.  You get offered two for the price of one for the piece of junk you are looking at. Similarly, when you go to leave the page, you may get a Wait, Don’t Go! message. There are many varieties of this message but they all do the same thing – offer the product at a reduced price, sometimes multiple times, and even downsell the product to FREE!

They want to hook you.  If you see this, they’re not done making money off you with what’s known as upsells.  Be careful!

What to Look For in Legitimate Advertising

Certainly, the items I have gone over above will not be present in the advertising of something that is legitimate.  Products that have real value and do what they’re intended do not need to resort to ploys shown above. There will be no scenes of flashing money or houses or cars, no exotic beaches, no fantastic claims nor promises that you will become rich immediately.

The owners of such a product or service wants you to know what it is and what it does and this is what prevails throughout the message.  The testimonials (if any) can be readily verified.  What you see in the ad, is what you get, no more, no less. The product has an excellent track record and can be verified as well.  The owner(s) are real and well-known and often respected.  This too is readlily verifiable.

You are told what to expect, and this almost always includes the fact that you will need to do your part.  No product, especially training or learning programs, products or services will do you any good if you don’t do the work and put into action what you’ve learnt.

There are definitely real, genuine and wholesome opportunities online but these are vastly outnumbered by the fraudulent ones!

My Final Thoughts…

As an honest affiliate marketer, my reputation comes first.  There are many of us around, but we are out-numbered by many, many, many more who stumble over themselves to promote the likes of programs, products, services and courses that resort to the sinister tactics shown above. Affiliate marketing is in fact, an honest and a very legitimate business opportunity to get into. However great care on your part is needed to find the excellent opportunities out there.

People are not fish. Customers are not there to be baited and then caught. They are human beings, to be treated with respect and dignity. The top products and services are there, not to take customers to the cleaners, but to provide value and to serve their needs. I am currently working on an extensive multi-part Tutorial on avoiding scams on the Internet. This Article is but a small version of that.

I have an avid passion for affiliate marketing and have found it to be the ultimate business model which is versatile and relatively easy to start. It is also lucrative. This website is dedicated to a single learning opportunity which I promote on here. Please click the banner below to be taken to my Wealthy Affiliate Review…

Over the years, the life and business of the entrepreneur has, not only been a secret, but a highly-guarded secret. Every effort has been made to keep the masses out-of-the-know in matters of politics, government and big business.  Today the Internet, though it too is a house of smoke and mirrors, the veil has been lifted on these issues and some entrepreneurs are willing to train the aspiring.  What is entrepreneur mentality and can we really learn how to be one?

Employee and Entrepreneur Mentality Are in Opposite Corners

The entrepreneur starts his day with work in mind.  The employee starts his waiting for that time to quit for the day.  The entrepreneur seeks challenges and delves into them.  The employee seeks security and stays inside.

These are but two of many opposing viewpoints held between the entrepreneur and the employee.  There are many more known differences. Much of what develops the mentality of a person is experience, influence and education.  The son of an entrepreneur is likely to become one himself because that’s the environment in which he was raised, though this doesn’t always happen.  Though it is highly likely, due to employee mentality and consumerism being so common and widespread, that most employees never consider the life of an entrepreneur nor what’s involved, some do become exposed to entrepreneurship, mainly because of the Internet.

Employee mentality is far more common because there are vastly way more employees than there are entrepreneurs, and peer/group pressure acts as a wall in itself.  Let’s take a look at a few items of interest here…

Creativity

Passion and Interest

You may have been fortunate enough to have taken your passions seriously and persued your interests at an early age in spite of the tremendous pressures all around you to be just anothe average Joe.  Your thing may have appeared wierd, corny, downright stupid to those around you, but you are interested in it and you have a driving passion for it.  Perhaps you get mocked and people laugh at you.  Naysayers abound, telling you that you can’t do it!  You’ve proved them wrong because you believe it can be done!  You love what you are passionate for and this is what you desire to spend your time, your pastime and even your leisure time!  You may even become a recluse, even a bit mentally-challenged, but the thing you are passionate for is your life and purpose.  You won’t let anybody take that away from you!

Vision

Being highly successful requires the ability to look outside the box.  Mediocrity won’t help you here nor will doing what everybody else is doing.  Appearance doesn’t fool you and you can see things as they really are.  As can happen, the wrong kind of education, superiors, family, friends, and other important people and entities can strip you of your creativity.  However, you resist the temptation to succomb to conformity.  Vision and creativity is different than knowledge and empirical knowledge, but these work hand-in-hand, the vehicle that takes you to unlimited heights, often leaving your competitors in the dust. Visionaries are the entrepreneurs behind the businesses that become a legacy.

Learning

You know the saying, “Fools despise wisdom.”  You are well aware of the importance education has in the life of an entrepreneur and that learning never stops.  Nothing is permanent and everything requires updating and improvement.  This comes from trial and error, but it also comes from calculated risk-taking.  If something doesn’t work, you try again and again and again until you rule out what does not work. This is a learning process.  Your mind is the most important instrument that you use, so you stay healthy, excercise and eat right.  It is likely you don’t fill your mind with the kind of stuff that offers little or no value.  You don’t want that to keep you from moving forward.

Decision-Making

No doubt about it here – you are in charge and what you say goes.  Of course, you do have a team behind you to help with the brainstorming.  You know that knowledge is the key to making the right decisions and you listen to the advice of others knowing that more heads are better than one and more likely will leave no stone upturned.  However, when all is said and done, you know how best to organize your business and you have the final say.  You know that if you are not good at decision-making, you won’t get very far as others will quickly walk all over you!

Parameters

Nobody dictates how you run your business except perhaps government and legislation, but you run a tight ship and are law=abiding, so there’s no problem here.  You can break the rules that is, the rules of industry, for this is what puts you at the top.  It’s only people like yourself who are not afraid to go beyond the parameters of what everybody else does and not afraid to be called insane or a nut because you have vision and can see your way through it.  You can afford to step away from your work but you are also disciplined and too eager to not stop.  If you lack in critical areas in what you do, you outsource that and still get the job done in fact, you start businesses and get them running.  From here on, you have commissioned an executive panel that will take the business where it is supposed to go so you can create new business.  With enough thrust, your parameters could extend on out to Mars!

Time and Effort

Security

You depend on traversing the unknown.  Unlike most employees, the comfort zone is the thrill of creating from nothing, exploration and discovery.  You blaze your own trail and your borders are virtually non-existant.  Outside of advisors, mentors and co-partners, every day is an adventure as you create your own security.  You are not alone however, because you have dedicated teams to back you.

Time

You would make every minute count in your quest to formulate, plan, build, start up, run and maintain your business.  Unlike most employees who, more likely than not, cherish the time they have off from their jobs.  Your business is your passion and you love what you do, so you watch the clock, not for the quitting time, but for the starting time.  It’s what you get out of bed every morning for.  Unlike the employee, you don’t merely work like the cog in a machine, as an entrepreneur, you make sure every cog is in its place, oiled and working as good as it can.  You own the machine and it is self-sufficient.

Quota

As an entrepreneur, you don’t worry about meeting quotas, certainly not the same ways employees do.  The quotas employees are expected to meet are set by companies they work for.  It’s not so much to do with quotas themselves but superiors imposing them.  A better term for production by entrepreneurs would be the goal.  Entrepreneurs must set and achieve goals to get things done, or have them done. Goal-setting of course, is beneficial to everyone.  You would depend greatly upon setting and achieving goals, both short and long-term.  Whilst the business plan is the framework in a proposed business, goals make up all of the roughing-in and finish work.  Then, goals are an important part of running and maintaining the business as well!

Conclusion

To contrast what I’ve written in this article to that of an employee, I have written a sister article entitled, What Is Employee Mentality?  This will probably help you come to a clearer understanding of entrepreneur mentality as you see both sides.  The format and outline of both articles are very similar, producing the contrasts on the points made above.

Note that often, employee mentality goes hand in hand with consumer and entitlement mentalities.  All these things are taught and encouraged by society itself and is learnt behaviour.  This is not a one-size-fits-all situation.  Each person is unique and may have varying degrees of each mentality, and one or more, not at all.

Today, more than ever, it is very possible to acquire the attributes that make up entrepreneur mentality.  There isn’t any one of the things discussed above that you couldn’t acquire into your mind if you have average intelligence.  The challenges of doing so does not rest with the education in learning them but do you the willpower, tenacity and determination to not only learn and master them, but to implement them into your life?

Aspiring entrepreneurs have to use what they have at their disposal (working in a sales department somewhere to learn how to sell for example) to get the experience.  However, I have an opportunity for you where you do not even have to know how to sell, though some of the required concepts are taught.  Your learning environment will be in an entrepreneur setting and the business model, affiliate marketing.

Affiliate marketing is, like any other new adventure – it can be intimidating at first, but with the right support and educational environment, you will overcome this normal issue.  Wealthy Affiliate is well-known to be the very best online business training platform where you will get several layers of support, a million like-minded member-strong community and all of the education and tools you need to start and run an affiliate marketing business.  Note that this is NOT multi-level marketing by any means!  You actually work with businesses that provide products and services that you have high interest and are passionate about.  You will be promoting for them.  You will not be selling though you will be pre-selling.  Your job is to align the prospective customer with the business whose affiliate program you have chosen.

If this sounds good to you, please check out my Wealthy Affiliate Review.

Thanks for taking the time to read this article!